Eastern People

Spearheaded the creative team in creating Asian American cultural-themed merchandise for the brand Eastern People. Hands-on project management from design ideation to production, while coordinating talent and photoshoots, and copywriting for social media marketing.

Designs

Soju "Cheers" hat

Soju "Cheers" hat

I'll pay the bill tote

I'll pay the bill tote

Double-sided "Let's Yum Cha" tote

Double-sided "Let's Yum Cha" tote

Give me the bill tote

Give me the bill tote

Kimchi Warhol tote

Kimchi Warhol tote

Kimchi slap tee

Kimchi slap tee

Selected social marketing

@nextshark spin make pain go away… wek 🐧easternpeople.com [MERCH LINK IN BIO] #fyp #nextshark #lunarnewyear #2022 #merch ♬ i am an spain - 🎭😹
@nextshark easternpeople.com for our poor impulse control 🧧🧧😭 [MERCH LINK IN BIO] #fyp #nextshark #materialgirl #fnaf #lunarnewyear #2022 #redenvelope ♬ MATERIAL GWORL - Sampai
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